Turn customer activity into timely, measurable campaigns.
Use customer behavior and purchase history to create relevant campaigns. Build segments, write templates, trigger automations, issue coupons, and measure campaign activity from one dashboard. Market to the right person at the right moment.
A workflow your team can follow.
Step by step — exactly what happens inside Marketing Automations.
Define an audience
Choose customers by activity, tags, history, or loyalty context from the CRM segment builder.
Build the message
Use a campaign template and the communication channel you support — WhatsApp or email.
Trigger the journey
Send a manual campaign or configure an event-driven automation to run without intervention.
Measure response
Review delivery, customer activity, and campaign outcomes in the analytics dashboard.
Tools that move the operation forward.
Every capability inside Marketing Automations is designed to save time and keep your business accurate.
Customer segments
Build audiences from CRM tags, purchase history, loyalty tier, and order behavior.
Campaign templates
Create reusable message templates for WhatsApp and email campaigns.
WhatsApp campaigns
Send campaigns to customer segments through the WhatsApp channel.
Event-driven automations
Trigger messages automatically on events like first purchase, birthday, or inactivity.
Coupon issuance
Attach discount codes to campaigns and automations for direct redemption at checkout.
Campaign analytics
Track delivery, open, and conversion outcomes for each campaign run.
Loyalty-triggered rewards
Automate a reward message when a customer reaches a tier or anniversary milestone.
Win-back automations
Re-engage customers who have not purchased within a defined period with a targeted message.
Retail businesses using Marketing Automations.
"The win-back that worked"
Jewellery store, SuratThe store had 800 customers who spent over ₹10,000 but had not purchased in 6 months. Using CRM segments, they built this audience and ran a WhatsApp campaign with a 10% coupon exclusive to that group. 18% of recipients redeemed the coupon within 2 weeks, generating ₹4.2 lakh in recovered revenue.
"The automatic birthday surprise"
Bakery chain, Chennai (5 locations)The team configured a birthday automation: 3 days before each customer's birthday, the system sends a WhatsApp message with a free dessert coupon. The campaign runs without any manual effort. Customer satisfaction scores and repeat visits in the birthday month increased significantly after launch.
Built to work with the rest of Control Stack.
Marketing Automations shares live data with these modules.
Useful for
Manual vs. Marketing Automations.
See exactly what changes when you replace manual processes with a connected system.
Questions about Marketing Automations.
Yes. The marketing module includes audience and segment management using CRM tags, purchase history, spend levels, and loyalty tier.
Yes. Automations and campaigns support coupon issuance and customer messaging workflows with redemption tracked at checkout.
WhatsApp communication is supported when the store channel is configured. Templates are used to build and send messages.
Yes. Event-driven automations trigger on customer actions or dates automatically once configured, without manual intervention.
Yes. The campaign analytics view shows delivery, engagement, and conversion activity for each campaign or automation run.
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Start with marketing automations and connect the rest as your business grows.